How to Get Verified on Instagram and Why You Should

Building an attractive brand is a necessary step in achieving success in marketing. Many marketing companies recognize that one of the surefire ways to improve the perception of a brand among customers is by building a successful social media strategy. Therefore, social media are regarded as a tool by marketing companies to provide interaction with target customers.

Millions of people utilize social media platforms daily to connect with others, do business, and network. Social media's power cannot be understated -- According to BBC, Sundaybrunchagency.com reports that TikTok currently has a user base of over 800 million and has been downloaded over 2 billion times. Therefore, the rewards for marketing companies with properly optimized social media strategies are potentially enormous.

Instagram has become a favorite of social media adoptees, especially trendy millennials. As a result, many brands have set up profiles on it and try to get them verified as soon as possible. Why do they seek verification? Well, a verified tag is a major branding tool. It provides social proof of your legitimacy and is a draw for customers.

Getting verified on Instagram isn't straightforward, and can be puzzling. While Instagram is notoriously picky with who they grant the verification tag, here are steps to help you get verified:

• Step 1: Log in to your account and head to settings. You can navigate to settings while logged in by toggling the drop-down menu.

• Step 2: Navigate to Request Verification. Tap the ‘account' option and then ‘request verification.'

• Step 3: Fill Out the Application. Insert all the information required in the verification form. You must fill out the form carefully. False information can lead to the loss of your badge and even account suspension. You will be required to upload a recognized ID and provide your alias and the category that best suits your account. For businesses, choose the business/brand option.

  Submit your application by clicking the send button. Instagram replies to all verification requests, and if you're unsuccessful, you can reapply after 30 days. Ensure that you don't buy a verification tag from scammers – Instagram verification is free. Your verification chances are higher if your brand is well-followed, regularly searched by users, and your brand gets regular coverage in the media.

  Adhere to these tips above, and rest assured that you're on your way to a successful verification application.