Everything YOU Need to Know About Threads
As the landscape of social media continues to evolve, it's essential for brands to stay ahead of the curve and explore new platforms to engage with their audience. With Twitter (now called X) facing challenges in keeping its users engaged, alternative social networks are emerging to fill the void. Meta Threads, Meta's response to this demand, has gained significant popularity since its launch. As thought leaders and experts in the social media marketing field, Sunday Brunch Agency is excited to share insights into leveraging Threads to boost engagement, expand your target audience, and enhance your overall content strategy.
Threads: An Overview
Threads is a standalone app developed by the Meta team, offering users a microblogging interface similar to X (previously Twitter). With the ability to post text updates of up to 500 characters, along with photos and videos, Threads promotes meaningful conversations and engagements, setting it apart from the casual likes and reposts found on other platforms. The app has quickly garnered attention, amassing 100 million followers within its first few days, presenting a vast opportunity for social media marketers.
How to set up your Threads account:
Getting started with Threads is straightforward with an existing Instagram account. You’ll download the Threads app on Android via Google Play or the Apple App Store for ios, log in with your Instagram credentials and all your information will automatically carry over, including your username and verification. You’ll be able to customise your Threads business profile, choosing whether to keep it consistent with your Instagram branding or mixing up your copy and content.
Currently Threads can only be accessed via the iOS or Android apps, and Meta has not yet indicated when a desktop version is set to land.
Maximize and Enhance Your Social Media Strategy with Threads
While the concept of threads may feel familiar, its smooth UX and intuitive functionality make it accessible and instinctive to new users. Being on board early with the uptake of Threads means you’ll be on the ball content-wise, staying ahead of this fast-evolving social media landscape expanding your reach in the initial phase. To optimize that momentum, being proactive and pushing content on Threads in its infancy can set a small business up with a great online presence.
Seamless Integration: Threads seamlessly connects with your existing Instagram account, making it easy to bring your loyal followers over to the new platform. By starting early on Threads, you can stay ahead of the curve and expand your reach during its initial growth phase.
Compelling Visual Content: As with Instagram, captivating visuals are key to attracting attention and increasing engagement on Threads. Incorporate eye-catching images, gifs, and short videos to make your posts stand out.
Consistency is Key: Maintain an active posting schedule to keep your audience engaged. Posting multiple Threads throughout the day can maximize your reach on this microblogging platform.
Threads-Only Audience: Leverage Threads to engage with a potentially new audience that might not have been active on Instagram. Tailor your content to resonate with this fresh demographic, solidifying your brand's unique voice.
Playful and Interactive: Embrace the playful vibe on Threads, using interactive content to build a thriving community and strengthen your relationship with users and potential customers.
Unlock Verification Benefits: Verified users gain enhanced visibility and priority on Threads. If you're not already verified on Instagram, take the steps to request verification and ensure a prominent presence on the platform. If you have already obtained verification on Instagram, rest assured that it seamlessly carries over to Threads. If you’re not already verified on Instagram, it’ll take a few steps:
Open Instagram.
Head to “Settings”, then tap “Business / Creator tools and controls”
Select“ Request Verification”
Complete the verification request form
Tap “Submit”
Your request for account verification will be sent to Instagram, and by proxy, Threads.
The Power of Community and Interoperability
Threads aims to create a space for communities to come together and discuss shared interests. As it looks to integrate with ActivityPub, a protocol used by various apps, including Mastodon and WordPress, Threads will expand its connectivity and open new avenues for content strategy consolidation and audience reach.
Safety and Community Guidelines
Threads follows Instagram's existing Community Guidelines, promoting a safe and respectful environment. You can customize privacy settings, enable two-factor authentication, and block users posting inappropriate content.
As Threads rapidly gains momentum, the potential for social media marketers is immense. By understanding the platform's features and embracing its interactive nature, brands can foster meaningful connections with their audience, initiate engaging discussions, and establish a more diverse following.
Sunday Brunch Agency encourages brands to stay ahead of the game by incorporating Threads into their content strategy and keeping abreast of the ever-changing social media landscape.