Why it’s important to make websites that are compliant with new accessibility law

As an advertising agency, we understand the importance of creating websites that not only look visually appealing but are also accessible to everyone. In recent times, accessibility has become a top priority for businesses across the world. The rise of new accessibility laws related to physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed have made it mandatory for businesses to create websites that comply with these regulations. In this blog, we will discuss the importance of making websites that are compliant with new accessibility laws.


If you’re looking for an ADA compliance checklist for your website then read the SBA blog from September 2022


Physical Disabilities

Physical disabilities can affect a person's ability to interact with a website. For instance, people with visual impairments may use screen readers to navigate a website. A website that is not compliant with accessibility laws may not work with screen readers, leaving these individuals unable to access the information they need. Similarly, individuals with hearing impairments may require captioning or transcripts to access audio content. By ensuring that your website is compliant with accessibility laws, you can make sure that everyone, regardless of their physical ability, can interact with your website.


Situational Disabilities

Situational disabilities refer to temporary impairments that may affect a person's ability to use a website. For instance, a person with a broken arm may struggle to use a mouse, while a person in a noisy environment may have difficulty hearing audio content. By making your website compliant with accessibility laws, you can ensure that people with situational disabilities can still access your content. This not only helps these individuals but also improves the overall user experience for everyone.


Socio-Economic Restrictions on Bandwidth and Speed

Socio-economic restrictions on bandwidth and speed refer to the limitations faced by individuals who do not have access to high-speed internet or are using low-end devices. By creating a website that is compliant with accessibility laws, you can ensure that your website is optimized for low-bandwidth connections and works well on low-end devices. This ensures that everyone can access your website, regardless of their internet speed or device capabilities.


The Benefits of Creating Accessible Websites

Creating an accessible website can benefit your business in many ways. Firstly, it ensures that your website is accessible to everyone, which means you can reach a larger audience. Secondly, it can improve the overall user experience, which can lead to increased engagement and conversions. Thirdly, it can help you avoid legal issues related to accessibility. In recent times, there have been numerous lawsuits against businesses that do not comply with accessibility laws. By ensuring that your website is compliant, you can avoid such legal issues.


In Conclusion…In today's digital age, creating an accessible website is not just a moral obligation but also a legal requirement. By complying with accessibility laws, you can ensure that everyone, regardless of their physical ability, situational disability, or socio-economic restrictions, can access your website. This not only benefits these individuals but also improves the overall user experience and can lead to increased engagement and conversions for your business. At our advertising agency, we understand the importance of accessibility and can help you create a website that is compliant with accessibility laws. 


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Rachel Svoboda