Continued Rise in Video
Ten years ago, a local business could get away with a static photo and a clever caption. Today? Audiences scroll right past still images unless something moves. At Sunday Brunch Agency, we’ve watched this shift happen in real time and we’ve helped hundreds of brands evolve with it.
A great example is one of our clients who came to us frustrated that her static posts were falling flat. She had a strong product, a loyal customer base, and a compelling mission—but none of it translated online. The moment we shifted her strategy from still imagery to strategic short-form video, everything changed. Engagement tripled. Website traffic doubled. Sales from social climbed week over week. The content didn’t change—the format did.
And this is the story we see every day.
The Steady Growth of Video in Marketing
Over the past decade, video has become the primary way consumers absorb information, research brands, and make purchasing decisions.
Here are three data points every business leader should know:
91% of consumers want to see more online video from brands they support.
Social videos generate 1200% more shares than text + image content combined.
Viewers retain up to 95% of a message when delivered in video vs. 10% via text.
In other words: video isn’t optional. It’s the new baseline.
The Five Most Common — and Most Effective — Types of Video Content
Businesses across industries rely on these core formats:
Short-Form Videos (Reels, TikToks, YouTube Shorts)
Quick, punchy, attention-grabbing. Ideal for reach.Long-Form Videos
Thought leadership, educational content, and deeper storytelling.Testimonials
Nothing converts like real faces and real experiences.Behind-the-Scenes (BTS)
Builds trust, transparency, and authenticity.Product or Service Demonstrations
Shows—not tells—what makes a brand valuable.
The Magic of Batch Content Creation
Filming once and editing multiple pieces is one of the smartest, most cost-effective strategies for entrepreneurs and marketing teams.
Batching allows you to:
Save hours in setup and styling
Streamline energy and focus
Capture dozens of usable assets in a single session
Reduce team, vendor, and resource expenses
One hour of filming can produce 20+ pieces of content—but only if your editing workflow is strategic.
The Real Work: Editing
Filming is the easy part. Editing is the marathon.
For every 1 hour of footage, expect 4–8 hours of editing depending on complexity, captions, transitions, color grading, music, trimming, and platform-specific resizing.
Tools we recommend:
CapCut – beginner-friendly, robust, fast
Adobe Premiere Pro – industry standard for pros
AI tools like Opus and Repurpose House – automatically chop long videos into short-form clips for every platform
This is where brands truly win: editing style is part of your visual identity.
The Details That Matter
Professional-grade videos rely on:
B-roll to add dimension and storytelling
Music choices to set emotional tone (use trending audio when possible to capitalize on social trends)
Closed captioning to increase accessibility and boost watch-through rates (over 80% of social videos are watched with the sound off)
Multi-Platform, Multi-Purpose
The best part? One well-produced video can be repurposed across: Instagram, TikTok, YouTube, LinkedIn, your website, email campaigns, ads, digital courses, and in-person presentations.
The Future: Hyper-Personalized Video at Scale
As we look ahead, the next wave of video marketing will be driven by personalization—and AI is already leading the way. Instead of delivering one universal video to thousands of viewers, brands can now create customized edits tailored to each audience segment’s interests, behaviors, preferences, and buying patterns.
Imagine sending a prospective customer a video that speaks directly to their needs, references their industry, highlights the exact services they’re researching, and mirrors their communication style. Or imagine dynamic product videos that automatically adjust messaging based on a viewer’s past purchases, location, or engagement history.
This is where video is headed—and it’s the competitive edge that businesses will need to stay relevant. At Sunday Brunch Agency, we’re already integrating AI-powered personalization tools into our workflows so our clients can deliver videos that feel intimate, intentional, and unmistakably crafted just for the viewer.
Closing the Story
Our wellness client who struggled with static images? She now films three to four times per year to batch content creation, and uses our editing team to create 30–60 pieces of high-performing content. Her brand is growing, her sales are steady, and her message is being seen.
This isn’t magic. It’s strategy, planning, execution. And it’s the future of marketing.
CALL TO ACTION
If you want to elevate your video content, streamline production, or create a top-tier editing workflow that builds your brand and converts, Sunday Brunch Agency can build the entire system for you—strategy, production, filming, and deployment.
Let’s turn your brand into a visual experience that stands out.