Attention anyone that has a website!  Google's well-known E-A-T acronym, which stood for Expertise, Authoritativeness, and Trustworthiness, has been expanded to include an "E" for experience. That's right, it's now E-E-A-T: Experience, Expertise, Authority, and Trustworthiness.

If you're looking to improve your website's search engine rankings and drive more traffic to your site, make sure to keep the E-E-A-T guidelines in mind when creating content. Focus on delivering an exceptional user experience alongside your expertise, authority, and trustworthiness. Read the SBA blog to find out how we can help you and your website.

When it comes to paid media campaigns, businesses need to be able to track their performance to ensure they're meeting their objectives. Key Performance Indicators (KPIs) are quantifiable metrics used to evaluate a paid media campaign's performance. By focusing on the most important indicators, KPIs simplify the tracking process and provide valuable insights into a campaign's success.