Some companies hire marketing companies to set up a plan, and one of the new strategies on the rise is philanthropy. Especially with how large social media platforms are, showing generosity can be a great marketing strategy.

Welcome to the new age of the Content Creator.

This phenomenon has brought the rise of a new type of entrepreneur—with the creator economy. There are now over 50 million content creators, according to a 2020 Report by SignalFire, which include social media influencers, bloggers, and videographers who utilize software and video editing tools that assist in their growth and monetization. The Creator Economy is one of the fastest growing economies to date!!!

In this day and age, businesses are expected to have a certain "public face." This does not just extend to how they handle questions and concerns, but daily social media as well. Public relations are hugely important for businesses large and small, which is why PR agencies are more and more frequently advising that they take advantage of private PR coaching.

As we race into 2002 it remains critical for businesses to use this as an opportunity to boost sales, retain loyal customers, and pick up new clients. The below six tips and tricks will help companies give their marketing plan a much needed boost to jump start the new year with enthusiasm, momentum, and accomplish their goals.

Founded in 2016 and based in Orange County, CA, our women-driven organization was founded on the belief that a passionate approach, combined with an unparalleled team of marketing experts, can lead to incredible results. And that's why we're so thrilled to share some news regarding our first review on B2B review platform, Clutch.

Due to consumer behavior and unending algorithm updates, search engine optimization is never the same from year to year.

As you prepare for 2022, it’s important to take a closer look at your strategy and ensure it incorporates all of the latest developments. Not sure where to start? Take a look at this quick SEO guide for the new year.

By now you know that social media marketing should be a part of your marketing campaign, and if you are with the right advertising agency they will make sure you are connected to the right ones.

Being productive means achieving daily (micro) goals that set you up to ultimately achieve long-term (macro) goals. In other words… work smarter, not harder!

If you can master discipline then you can achieve just about anything you set in your sights. At certain times, remaining disciplined comes to us more easily than others.

With over 800 million active users and over two billion downloads, TikTok is one of the fastest-growing social media platforms and shows no sign of slowing down. The platform offers some of the best advertising rates, provides a global audience, and can support your marketing efforts in so many ways. So, if your business has yet to join this gold mine, you’re missing out.

By acquiring a mentor, you'll be tapping into the existing skills, knowledge and experience from a seasoned professional. As a result, students and young professionals can dive into the marketing field without fear.

If you want clicks and leads to become clients, what you need is a constantly updating website. Frequent website updates are one of the key ingredients to strong SEO, strong cybersecurity, and drawing in an audience with a stream of interesting content.

Geofencing can help leverage your advertising strategy with a location-based marketing approach that can increase conversion rates. Geo-based marketing offers a perfect opportunity of advertising your products and/or services to a targeted and local audience.

Whether you are selling products online as a new company or expanding with new products, you need product photography. If you don’t have the budget to hire a professional, then your success often boils down to the efficiency of your workflow. How fast can you photograph products, retough the images, update your ecommerce website, and ultimately sell?

We have tried a lot of different solutions for organizing our lives and each platform change brings chaos and new learning curves. We’ve recently switched over to the ecosystem of Google and here are our favorite parts so far…

If you’re like us, you aren’t just curious about the Instagram updates—you want to know how you can leverage them for your business. Keep reading: we’ve got you covered!

How do you set 2021 goals and make projections at a time when the world continues to change in unpredictable ways?

Instagram shopping has seen a huge increase over the past couple of years, and is expected to shatter sales records with the ongoing Coronavirus pandemic this holiday season. If you own a business and aren’t currently using Instagram Shopping, now is the perfect time to invest. Not sure where to start? We’ve got you covered!

If you’re new to the world of Facebook advertising, or just need a refresher, here are 5 steps to get you started!