Benefits of Joining the YouTube Partner Program

If you have a YouTube channel and you are consistently posting, you may want to check if you qualify for the YouTube Partner Program. The program is free to apply for, your channel just needs to meet certain requirements set by YouTube. Once you are approved to be a partner, you get access to many additional resources as well as the opportunity to make money off of your original content.

A few of the major benefits to being a part of the YouTube Partner Program include: 

Monetization: Once you are accepted into the YouTube Partner Program, one of the biggest advantages is the ability to monetize your videos. There are multiple features available to make money, including targeted ads, channel subscriptions, merchandise sales, super chat and super stickers, and YouTube Premium. 

Each of these features has a different set of eligibility requirements on top of view count and subscriber requirements so be sure to look and see if they are available to you and your channel.

Content Protection: When you upload original content as a YouTube Partner, you gain access to the copyright and distribution rights. If a video is uploaded that violates these rights, you have the ability to block this content from being shown.  Non-partners have to give YouTube the rights to manage their videos. Note that any non-original content will still need permission from all third parties to be shown.  

Video Analytics: Another benefit of being a YouTube Partner is the metrics you are provided with for your videos and channel. The additional analytics that you can access will enable you to view which videos are successful and which ones are not, target your audience, and adjust your strategy accordingly. 

Additional Exposure: As the largest online video community, YouTube allows you to reach a worldwide audience. YouTube Partner videos benefit from being at the top of search results as well as additional exposure through promotion, including additional advertising programs run by YouTube directly, and reaching YouTube partner sites that include audiences outside of YouTube’s main audience. 

The YouTube Partner Program has equipped creators with the ability to drive revenue from their channels using the resources and features provided to them. If you are looking to get started with the YouTube Partner Program, contact our team for more information, or purchase our guide and gain access to the program requirements, growth tips, video topic schedule, a six month growth plan, and checklist.