Google E-E-A-T Guidelines

Google confirmed the March 2023 core algorithm update. Google's E-E-A-T guidelines refer to the criteria that the search engine uses to evaluate the quality of content on a website. E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness. 

Here is a brief overview of each of these guidelines:

• Experience: This refers to the overall user experience on a website. Google wants to see that a website is easy to navigate, has a clear purpose, and provides value to the user.

• Expertise: Google evaluates the expertise of the content creator or website owner. This includes their qualifications, knowledge, and experience in the topic they are writing about.

• Authority: Google looks at the authority of a website, which is based on the quality and quantity of links from other authoritative websites. This indicates that other experts and websites trust the information on the site.

• Trustworthiness: Google evaluates the trustworthiness of a website by looking at factors such as accuracy, transparency, and the use of reliable sources.

As an advertising agency, it's crucial we stay up-to-date with the latest trends and guidelines in order to help companies meet the E-E-A-T standard and benefit website SEO.

Why are Google's E-E-A-T Guidelines Important?

The E-E-A-T guidelines are essential because they help ensure that search results provide users with the most accurate and reliable information possible. By focusing on the quality of website content, Google can prioritize content that is written by experts in the field, is trustworthy, and provides value to the reader.

For companies and brands, following the E-E-A-T guidelines can help improve website search engine rankings, which can lead to:

• Increased traffic

• Higher conversions

• Ultimately, more revenue

Here are 5 actions your ad agency should be doing with your website:

1. Conduct an SEO Audit: Identify areas where the website is falling short of the E-E-A-T guidelines. The audit will provide a roadmap for improvement by highlighting areas that need to be addressed to meet the E-E-A-T standards.

2. Content Creation: Create content that is well-researched, informative, and relevant to your target audience. In addition, ensure that the content is optimized for search engines

3. Link Building: Link building is an important aspect and we help clients build their authority by conducting outreach to other websites and asking them to link to your company's content. Your original content should be shareable, linkable, and valuable, making it more likely that other websites will link back to their site

4. User Experience Optimization: Optimizing for user experience is essential to meeting the E-E-A-T guidelines. We help clients by improving page loading speed, making the website mobile-responsive, ensuring the website is easy to navigate, and overall making sure the website is structured in a way that makes it easy for users to find the information they need

5. Monitor and Measure: It's important to monitor and measure your website performance, including traffic, rankings, and engagement metrics. At Sunday Brunch Agency, we analyze the data to identify areas for improvement and make recommendations to help clients meet the E-E-A-T guidelines more effectively.

The primary SEO benefit of Google E-E-A-T is that it helps websites rank higher in search engine results pages (SERPs). Google's algorithm is designed to provide users with the best possible search experience by delivering high-quality, relevant results. Websites that adhere to the E-E-A-T guidelines are more likely to be considered high-quality and relevant by Google, resulting in better search visibility and higher rankings.

There are several tools that can be used to audit a website against Google E-E-A-T guidelines. Here are some of the most popular options:

1. Google Search Console

2. SEMrush

3. Ahrefs

4. Screaming Frog

5. Ryte

Can I submit my website to Google?

While there is no official process for submitting a website to Google for E-E-A-T evaluation, you can work with Sunday Brunch Agency and we’ll audit, addressing any issues, and follow E-E-A-T best practices.

How often should you audit your website?

As a general guideline, it is recommended to conduct a comprehensive website audit at least once a year to ensure that the website is up to date and compliant with the latest SEO best practices and guidelines. This can include evaluating factors such as site speed, mobile-friendliness, site structure, content quality, and backlink profile.

Don’t forget…Website audits need to include a handicap accessibility review to ensure they're meeting ADA accessibility standards.

In addition to regular audits, it is important to monitor website analytics and performance metrics on an ongoing basis to identify any issues or trends that may require attention. This can include monitoring search engine rankings, traffic and engagement metrics, conversion rates, and other key performance indicators. By staying vigilant and proactive in monitoring and maintaining your website's you’ll ensure your website has higher SEO and stays relevant to your target audience.

Here's more to learn about Google from our friends at Search Engine Journal.